When Nokia was Caught Sleeping – An Infographic

Hi All, This is the post by my Husband Kumar who is the Founder of this blog. He has been my true source of inspiration for  almost 13 yrs since the time we got married. Sadly, he believes that he is married to Technology and Management as well. An Honest, Hardworking personality who speaks his mind.

Over to you Kumar:

Hello Everyone, I would like to share my Latest experience with one of the client who was completely involved with his Research and Development of the Product without knowing where the competition is. I will present you a similar case study quoting one of the Mobile Giants:

Nokia_Sleeping_Infographic

Images used in Infographic, courtesy FreeDigitalPhotos.net

Now its your turn:

Your views on Nokia and how you foresee its future ? You are requested to share your thoughts in comments.

Thanks for taking your time and reading this.

About Sapna

66 comments

  1. I lost a chunk on that stock.

    Never say never regarding turnarounds. Look what happened to Apple.
    Steve Borek recently posted..What Can I Do When I Want To Give Up?My Profile (dofollow)

  2. Hey Kumar and Sapna,

    I’m not big on this technology Kumar and I’m way behind with upgrading all my stuff. I would have to say though that knowing what they know now, they can and probably will come back. So now I guess it’s just a wait and see!

    What do you think? As Steve said, look what happened to Apple so anything is possible.

    Happy New Year to you both and I’m excited about what the new year will bring.

    ~Adrienne
    Adrienne recently posted..20 Loyal Bloggers You Will Want To KnowMy Profile (dofollow)

  3. I think it will a good year for Nokia though it will be hard for them to reclaim that top spot but overall it will be a better year for them.
    Karan recently posted..Close To Quarter Billion WebsitesMy Profile (dofollow)

  4. Hey Kumar,

    Wonderful indeed :) Very nice Infographic and valid for everyone in any industry.

    Nokia accused for over-sleeping and employees had to pay for it too. Mobile market is very dynamic and I amazed why Nokia didn’t thought of new ideas and consistency. Same goes for Apple where they think they are the best and fight with copyright and marketing their brand name instead of giving what their customers need. I love Apple products but it doesn’t mean I accept everything they do. They can make mistakes, but not without assessing the risk :) Finally, no one can survive without satisfing needs of people.

    Well, it’s not over and I think very good long-term strategy will save Nokia in the smartphone category. Industry iss not driven by the best, so always have the room for everyone. Windows platform is getting better now and I think Microsoft will help Nokia if they acheive success through it. It’s not nowhere near for Nokia as I see though :)

    Everyone can do their best and let’s see how they will bloom with maximizing customer satisfaction ;)

    Happy 2013, Kumar and Sapna :)

    Cheers…
    Mayura recently posted..Blogging Tips from Bloggers for You to Blog BetterMy Profile (dofollow)

    • Hi Mayura,

      Glad you liked the infographics. You have been very correct in your saying – this infographic is applicable to the entire industry. Nokia really slept for too long, the similar thing happened with Blackberry as well and to certain extent Microsoft suffered the same fate when they kept boasting their Operating systems and Lost the market share in web based products.

      Apple is driven by innovative products, they have been smart-movers and reaped the benefit for the same.

      I’m a die hard fan of Microsoft and Nokia, but want to see Nokia’s revised long term strategy as well as the tactical plans. I am closely following them.

      Thanks for your insightful thoughts and I really appreciate your efforts in writing your heart out.

      Kumar
      kumar recently posted..When Nokia was Caught Sleeping – An InfographicMy Profile (dofollow)

  5. Nokia was indeed a brand of trust but now the days are gone. Its the time of Samsung and apple. These two are grabbing the marketing very fastly. I am not sure if Nokia can comeback.

    Nice infograph Kumar.

  6. Hi Kumar,

    First of all, I would like to say, infografic posts on this website are awesome. Every company will face ups and downs at some point of time or other. Currently, nokia went down. Tommorow, Samsung or Apple might go down.
    anant recently posted..Sort text or numeric data online using TextrisMy Profile (dofollow)

  7. Hi Sapna and Kumar.
    I like the part that read, “Time for some sleep, (Suspension of consciousness).” I am going to use that in a blog post.

    With the right leadership and the personnel to carry out the work any business can make a comeback. Will Nokia make it? even the wisest of people cannot know that answer. Only time will tell.

    Take Care. :)
    Justin recently posted..How to Become Happy in Five Minutes While Allowing More Income into Your LifeMy Profile (dofollow)

  8. Hi Sapna and Kumar,

    Great post. I love the infographics and they are indeed valid for any type of business or industry.

    I am not that updated about these technologies but I do remember that Nokia was taking the market by storm at some point and then all of a sudden, I started to hear about so many other brands in the market that overnamed Nokia and then I just lost track. But my opinion, if Nokia persisted to come back, it can and it may even come stronger. Everything is possible but only time will tell.

    Thanks for the infographics and for the post which is thought provoking.

    Wish you both a Happy New Year!!

    Be Blessed,

    Neamat
    Neamat Tawadrous recently posted..10 Tips To Make The New Year A Great Year For Your Business!My Profile (dofollow)

    • Hi Neamat

      Appreciate your great feedback on infographics.
      Nokia use to be the market Leader in dumb phones and was leading the pack in Europe and in Asian markets as well.

      Nokia lost the momentum when the transitioning took place from Dump phones to Smart phones. The last Model which really rocked was N95 Series and Some N Series phones.

      It had to set its house in order if it ever wanted to compete in smartphones category, a long overhauling of its strategies is the name of the game for Nokia.

      Thanks for stopping by and sharing your thoughts, I really appreciate that.

      Kumar
      Kumar recently posted..When Nokia was Caught Sleeping – An InfographicMy Profile (dofollow)

  9. Hi Kumar,

    Indeed it’s never good being caught sleeping in business, especially in this world that’s going so fast. If we are caught sleeping we are going to lose out and the competitor will take over for sure.
    Sylviane Nuccio recently posted..Words Are Powerful Are You Taking Advantage Of Them?My Profile (dofollow)

  10. Hi Kumar and Sapna,

    I wouldn’t like to say whether Nokia can make a comeback – but this is a great lesson in why it’s so dangerous to sleep on the job – and to stop paying attention to your customers.

    Lovely infographic – really enjoyed it, thank you!

    Sue
    Sue Neal recently posted..Become a Better Writer in 2013: Two New Year Resolutions to Make it HappenMy Profile (dofollow)

  11. Hello Sapna and Kumar
    Firstly a happy new year to u both, I felt that it(2012) is totally Samsung’s year as its Galaxy serious smashed the all serious of Nokia.
    Khushal Rao recently posted..YoYo Honey Singh’s show washes by the ‘Angry Indians’My Profile (dofollow)

  12. Hi Kumar & Sapna,

    What a great message there! In my view, when someone is complacent, he or she is 99% a loser. Why? The world is changing. And changing FAST.

    For example, what means ‘job security’ decades ago may not be the best path for our adult children now. What about the future? Can a corporate high pay position guarantee us a decent retirement lifestyle?

    REALITY Check is important. Personally, I have seen enough real life stories to understand that more than one source of family income is crucial. Nokia will probably not be able to have a great come back. What about our own lives. Do we have to screw it before we start thinking about come back strategies?

    Great work inviting your talented hubby in! Wishing you both a Most Successful Year in 2013!

    Viola The Business Mum
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    • Hi Viola

      Thanks for your so kind words. You know Viola when I was in college my professor use to quote “Poor Firms ignore their competitors, average firms copy their competitors and winning firms lead their competitors”. Nokia chose to remain poor for a considerable period of time and then went into damage control mode. For a change I believe Nokia make a strong comeback which seems to be arduous.

      Thanks again for your lovely comments and sharing your thoughts.

      Kumar
      Kumar recently posted..When Nokia was Caught Sleeping – An InfographicMy Profile (dofollow)

  13. Hey Sapna and Kumar,

    Very nice Infographic indeed. I’m also not that on Technology, but I have to say that Nokia is still a trusted brand, no matter how many companies came and gone, but still Nokia has It’s place in market.

    The Infographic is nice, but It could be more better If you could add a link to your blog or your name at the End, isn’t it?
    Ehsan Ullah recently posted..Top 10 Bloggers To Watch In 2013My Profile (dofollow)

    • Thanks for that Ehsan. You rightly said – Nokia is still a trusted brand when it comes to DUMBO phones and the trust is based on some key factors – reliability and durability, but it lost its mammoth market share overlooking the demand for the smartphones. Had they kept the momentum going their way they would never ever have to start fresh in that segment.

      Appreciate your visit and hope to see you more here.

      Kumar
      Kumar recently posted..When Nokia was Caught Sleeping – An InfographicMy Profile (dofollow)

  14. The message is loud and clear :)

    But going on a tangent I dont see why is Apple or the Iphone regarded so high, I find it not so great. and if we look at the trend Iphone or apple have actually lost clients .. or maybe I am living on a different planet ..
    Bikramjit Singh Mann recently posted..2012 —–> 2013My Profile (dofollow)

    • Bikram Jee, there are two things what makes Apple stand out – 1. Stylish, high quality product range 2. First mover advantage which helped them to form a global community. They may have lost some market share but they still command premium for their products and have a very strong community who swear by their products.
      Appreciate your visit and hope to see you more.

      Kumar
      Kumar recently posted..When Nokia was Caught Sleeping – An InfographicMy Profile (dofollow)

  15. Nice Infographic,

    Before it was Iphone, now Samsung is displacing Iphone, so hope Nokia will too come back with good marketing strategy.

    ~@Khajamoin1
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  16. I truly believe that Nokia was leading in mobile phones but it could not keep up.Symbian was the greatest operating system which Nokia had introduced and all the smart phones that have been evolved now are the result of Symbian.I hope that Nokia does something unique with its operating system to regain its position in the mobile world.

  17. brilliant article
    i had some shares at nokia long ago and they lost half of their value,
    not being innovative certainly costs a lot
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  18. Hi Kumar Sir and Sapna MA’AM

    you are absolutely Right Nokia Couldn’t understand the value of App store… nice infographic… Thanks for Sharing…. :)

    Mosam
    Mosam Gor recently posted..“Microsoft turns santa clause” Gifting 2013 with its ultimate launch of Windows 8 pro surface tabletMy Profile (dofollow)

  19. My money is on Nokia ;)
    One thing you should note – “The best series of Windows Phones is Lumia.”
    Kalpit recently posted..14 Best iPad Mini Accessories – Cases, Connectors and MoreMy Profile (dofollow)

  20. Hi Kumar and Sapna,

    Your infographic is a great reminder on the importance of continuous innovative in business. Without listening to the audience, you may be singing to a deaf crowd.

    I have also learned from the informal DIY nature of your infographics that an infographic can succeed even though it is not outsourced to a design company.

    In fact, I am sure we would not enjoy these graphics as much if they were polished and and custom made.

    Great initiative!

  21. Hey Sapana,

    You did really a great job, It’s wonderful post. I really enjoyed it.

    Thanks for sharing.
    Thanks
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  22. I like the nokia lumia 920vey much . Finally people got like phone nokia. !!!

  23. Lol, That is good Infographic and serious lesson as well, from my point of view I think Nokia has a pretty strong chance of marking it’s spot in the smartphone world if it keeps moving foward like it’s doing right now.
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  24. Hmmm, a lot to think about here. First things first, India too has a great number of mobile users, so India can definitely turn Nokia’s balance sheet around. Let’s see. Nokia has launched several Windows phones for as low as 10k (not sure), in the same range as that of ‘good’ android smartphones and nowhere near apple iphones.

    Personally, I dislike apple (though Steve Jobs is a great inspiration). So if someones is looking to buy a quality phone, their budget would get them a Windows or Android smartphone.

    Samsung has run it’s course, several other brands like HTC and particularly Micromax and Spice are popping. Though I’m left wondering why Motorola phones are ignored, seriously they are the best in the market.

    With apple also slapping a huge compensation on Samsung, Samsung’s reputation has certainly gone down and this is the best chance for Nokia to hit the ground running and no wonder we’re seeing so many ads of Nokia Smartphones. The giants have certainly woken up, only time will tell what’s gonna happen.

    Plus Windows 8 being common for desktop and phone is a massive feature and can play to Nokia’s advantage.

    Great post, food for thought. Nice :)

    Aditya
    Aditya recently posted..What Are Your New Year Resolutions?My Profile (dofollow)

    • HI Aditya

      They need to set their house in order and need to recognize the signs of the bad management. Recently there was a news that they were selling NOKIA house, their HeadQuarter in Espoo. Many downtrodden companies have started raising capital using this methodology. Don’t you think if their story of turnaround had been working they would have been digging around in their couch cushions for this loose change.

      Having said that still, My Heart says yes they will make a strong comeback but mind says no.

      Thanks for stopping by and sharing your valuable thoughts.

      Kumar
      Kumar recently posted..When Nokia was Caught Sleeping – An InfographicMy Profile (dofollow)

  25. No one knows what will gonna happen next ..how Nokia make comeback in this competition.. I have the same question too. but great infographic here. very unique and creative. Thanks for sharing. :)
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  26. Nokia is about as obsolete as MySpace.
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  27. Hi, Sapna,

    The moral of the story is simple. The train of advanced technology is traveling with the speed of light. Of Nokia wants to catch the train, it is ok. If not, it is still ok. Someone else will replace it.

    The same with internet. many people, especially elderly, do not like neither accept internet. It is fine. The train is leaving. The question is: Are you in?
    Margarita recently posted..Resistance To Change | Is It Still Possible To Have Everything You Want?My Profile (dofollow)

  28. Hello Sapna, No matters how they started and how they manufacturing. Nokia is still the one of most trusted brand. Although 3Q of 2012 was not so good for Nokia but I believe they will do comeback this year.
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  29. Hi Kumar,

    Not a good idea to rest at this time and age when technology is changing faster than you can say ‘hello.’ The competition never sleeps. You can rest on your laurels when you’re dead.

    Absolutely LOVED your infographic. Nice visuals!

    All the best for the New Year!

    Ilka
    Ilka Flood recently posted..Welcome to 2013 and Some Cool New Year’s QuotesMy Profile (dofollow)

    • HI Ilka

      I believe they have missed their first train and now have to wait longer to get to the other one. Nokia got complacent with their success and now they are paying for that.

      Thanks

      Kumar

  30. Nokia has a lot of work on its hands if they hope to turn things around.
    Josh recently posted..Your “Captcha” Is Killing Your CommentsMy Profile (dofollow)

  31. Kumar, a very nice scenario of what happened to Nokia. The infographic is dead on, it shows what really has happened.

    I seriously doubt Nokia will be the giant it once was. thanks for the info.
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  32. Hi Kumar, Excellent and accurate infographic! When I moved to Europe in 2006, I was surprised at how popular Nokia was there. But by the time I moved back to the UK in 2010, Nokia had lost its luster to Apple.

    You’re right, they have a long road back to make their brand successful again. Their partnership with Microsoft for Windows phone hasn’t been as successful as they had hoped. I am rooting for Nokia though because competition is a good thing. :-)
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  33. Nokia got complacent with their success and now they are paying for that.

    Thanks

  34. Nokia used to make good phone in the early age and nokia 1100 is the best selling phone in the world no doubt. But one should remember the change. We must change ourselves according to the time . Nokia still stuck in the symbion where on other hand people are crazy about iOS and Android. Well windows is helping him to build the name again . Hope for the best

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